Aaron Rodgers And His Agents
So my pick for worst commercial ad campaign of 2018 is easily the Aaron Rodgers Agents State Farm ads. Just woeful and painful to watch.
The whole bit is built on garbage ground. HE’S A SPORTS AGENT…BUT HE DOESN’T GET THAT INSURANCE AGENTS ARE A THING. COMEDY! It’s incredibly weak and all it does is make for tediously painful commercials. Not one instance of the comedy has landed. I don’t know anyone who finds them funny. I’m not sure how you can. I hope whatever marketing director came up with this one either wasn’t trying or got fired.
What is it with insurance companies and finding a gimmick to run into the ground? All of them do it. Nationwide is on like the 4th year of of Peyton Manning and that stupid jingle, and that campaign has gotten arguably worse than Rodgers and State Farm (They are like 1a and 1b in terms of terrible). Peyton singing the jingle was cute. Now the gimmick is dead, LETS BRING IN BRAD PAISLEY. State Farm generally has been inoffensive with Rodgers at the helm. I actually applaud the person who came up with Discount Double Check. They took Rodgers signature celebration and managed to successfully rebrand it to their company with a catchy nickname. That was a stroke of marketing genius. Since then they’ve come up with a different ad campaign with Rodgers every year, ranging from incredibly forgettable (Rodgers and Teammate of Choice see damage to thing) to pandering (the SNL PAWMP U AWP guys) to mildly charming (Discount Double Check stuff). But this new thing with the agent, it’s just trash.
The sad thing is there could be decent comedy to squeeze out of this premise, which I sadly came up with after already completing most of this comic. If you are going to go with the gimmick of an agent not understanding the existence of another agent, instead of rehashing the same gag of “SPORTS GUY DOESN’T GET IT AND SEES INSURANCE DUDE AS COMPETITION” bring in more types of agents. What happens if Aaron Rodgers has a real estate agent who freaks out over the sports agent and state farm agent? What about a ticket agent at a box office? What about a government secret agent? What if we have a commercial where State Farm guy and Rodgers get gassed out of jealously by Agent Orange?
All of this would have made a way better comic goddamn I’ve failed you all.
Nationwide should go back to drowning kids, it’ll be more entertaining that way.
The Geico commercial with Diggs was pretty good though.
There’s an extended version on YouTube that’s even funnier. I like Diggs, the kid can laugh at himself.
Thank you for pointing that out, that was amazing.
They should have gotten Gronk to play his agent. Then it would make far more sense, and the comedy would have been epic. He could keep referring to him as the second best QB in the league, keep offering them a bowl of tide pods for snacks. The possibilities are endless.
And plus everyone would believe that Gronk doesn’t understand the difference between insurance agent and talendt agent.
I think Gronk made more money from endorsements than from his own contract.
The Tide commercials are way worse than these State Farm commercials.
They struck gold in the Superbowl ads and then the vein immediately dried up.
Its 2018 Dave
Rodgers was not repping State Farm during his super bowl run.
State Farm is insuring that he won’t get another.
Chicken parm , you taste so good…
AARON RODGERS, ARI QB
Wait, the joke is still “talent agent doesn’t understand what an insurance agent is”? I thought it had mutated into “Aaron Rodgers’ talent agent is hilariously territorial about his attention.”
I’ll admit to having gotten an odd chuckle out of a few of them.
The first one was ok by the standards of in season athlete endorsement commercials.
still better than le’veon bell’s agent
Brady > Manning because Brady never showed his junk to an athletics trainer which Manning did and subsequently smeared her in a book with disgusting lies made up by Archie.
what the fuck does this have to do with anything here? please god let this be a bot.
It’s probably her.
If they turned the Mayhem commercials into a movie, I wouldnt see it in theatre, but I’d probably watch it when it streamed on Hulu. Also mad props for them using a customer service reps idea with the Jake from State Farm commercial, but they played that for 2 years or something.
it has always been my assertion that advertising executives should be banned from attempting or even thinking about comedy… it just never works, at all
I literally despise these commercials
I figuratively despise them.
I hate this year’s AR State Farm commercials too. But I do like the PM/BP Nationwide ones.
The worst trend in 2018 sports advertising are the pseudo sports interviews where announcer crews are involved. Troy & Joe Buck hocking Tide with players in the booth.
But the Old Spice (or was it Axe) ad inserted into a MNF game. Even Witten hated it.
How about Liberty…libertyyyyy…..
Liberty.
You should make a comic about the possible passing yards title curse one day, it’s funny knowing that some of the upsets in hindsight like SB 42 we probably should have seen coming due to one side have a QB leading the passing yards that season. Brees did Peyton a huge favor in 2006.
You are probably on it but Des Bryant holding out only to tear achilles
You should see Dustin Colquitt’s ad. Can it get worse?