So, I have a new episode of THE PODCAST to share, and I bring it up not only to shill myself but also because what was supposed to be a Super Bowl preview chapter ended up being me and my co-host Sam bitching about Super Bowl ads for 40 minutes. They aren’t good anymore. Super Bowl ads have gone the way of movies: everything has to be a blockbuster. The weird little den of creativity that Super Bowl ads used to be is gone. Companies do entire lead-up campaigns and even spoil their own ads early to get ahead on attention. Half the ads are just movie trailers or overwrought car ads or that inspid #GotJesus shit that’s popped up the last few years. I hope you are ready for even more AI commercials. They are coming. Super Bowl ads used to be multiple chuckles per ad break. Now it’s a few decent chuckles per game, encased in tons of eye rolling. There was a commercial in 2018 with Peter Dinklage and Morgan Freeman having a rap battle that was the moment I realized Super Bowl ads were dead as we knew them. Creativity and humor has been replaced by spectacle. The “joke” here is that it’s Peter Dinklage and Morgan Freeman rapping. There’s no cleverness, no setup, nothing. Just “hey look, celebrities doing things they normally don’t!”. It’s dead. I go eat food and pee during ad breaks now.

Anyway enough complaining if you want a different Super Bowl preview I have a SECOND podcast to share, one I was a guest for instead of creating. Thank you to History On Film for having me so I could talk about how the entire Jaguars fandom, to me, is encapsulated in this gif.

POST YOUR PUPPY PUNS
Sean McDermutt
Mike and Matt LeFur
Jim and John Harbark
Matt Shaggy
Drake Spay
Sheddinguer Sanders
Kevin Pet-ullo
Azeez Al-Shaggier
Trevor Pawrence
Micah Pawsons
Petairoa McMillan
Howlie Roseman
Cam Skattebone
Cris Colliesworth (Now here’s a good boy)
Boney Romo

BY THE WAY, THE BETS FOR THE FINAL GAME:
If the Patriots win, I will draw the Rise of Skywalker moment  “Somehow the Patriots returned” with evil Drake Maye
If the Seahawks win, I will draw The GEQBUS, having Ghostbusted the spectre of Super Bowl XLIX, mission accomplished